At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as internet marketing experts.
The best thing about a digital marketing certification is that there is no specific eligibility criteria for getting one. Any graduate who is interested in digital marketing can go for a certification course and get the requisite skills to start a career in the area. It does not matter if you have a science or humanities background; digital marketing is all about learning the techniques and keeping updated with the latest methods used in the industry.